*908 respondents from the U.S., 902 respondents from the UK, and 902 respondents from Canada.
This question was phrased by the source as follows: "What are your reasons for being interested or not interested in using an AI shopping agent (i.e., agentic commerce)?"
Multiple answers were possible.
Citation formats
Millennials reasons to be interested in agentic commerce in selected countries 2025
In the United States, Canada, and the United Kingdom, over ** percent of shoppers were motivated to use AI shopping agents because these tools are impartial and know more than the shopper. In 2025, **** of buyers were not interested in implementing AI shopping agents into their purchase process because they did not trust their information or decision-making to an agent.
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Salsify. (February 10, 2026). Millennial shoppers reasons to be or not interested in using AI shopping agents in the United States, Canada, and the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1661015/millennials-reasons-to-be-interested-in-agentic-commerce/
Salsify. "Millennial shoppers reasons to be or not interested in using AI shopping agents in the United States, Canada, and the United Kingdom in 2025." Chart. February 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1661015/millennials-reasons-to-be-interested-in-agentic-commerce/
Salsify. (2026). Millennial shoppers reasons to be or not interested in using AI shopping agents in the United States, Canada, and the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1661015/millennials-reasons-to-be-interested-in-agentic-commerce/
Salsify. "Millennial Shoppers Reasons to Be or Not Interested in Using Ai Shopping Agents in The United States, Canada, and The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2026, /statistics/1661015/millennials-reasons-to-be-interested-in-agentic-commerce/
Salsify, Millennial shoppers reasons to be or not interested in using AI shopping agents in the United States, Canada, and the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1661015/millennials-reasons-to-be-interested-in-agentic-commerce/ (last visited July 27, 2026)
Millennial shoppers reasons to be or not interested in using AI shopping agents in the United States, Canada, and the United Kingdom in 2025 [Graph], Salsify, February 10, 2026. [Online]. Available: /statistics/1661015/millennials-reasons-to-be-interested-in-agentic-commerce/
