Source question originally phrased as "What tools do you use to inform yourself about the sustainability of a retailer/brand?" Up to three answers were possible.
Citation formats
Tools Gen Z use for information on brand sustainability in Europe 2024
According to a 2024 survey, around ** percent of Gen Z from the United Kingdom, France, Spain, Italy, and Germany shared that both presence of certification and information provided by the company are their main sources of information on whether a brand is sustainable. Less than ** percent relied on public figures who speak openly on environmental issues.
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PwC. (October 9, 2024). Tools Gen Z use for information on brand sustainability in selected European countries in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1613417/tools-gen-z-use-for-brand-sustainability-information-in-europe/
PwC. "Tools Gen Z use for information on brand sustainability in selected European countries in 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1613417/tools-gen-z-use-for-brand-sustainability-information-in-europe/
PwC. (2024). Tools Gen Z use for information on brand sustainability in selected European countries in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1613417/tools-gen-z-use-for-brand-sustainability-information-in-europe/
PwC. "Tools Gen Z Use for Information on Brand Sustainability in Selected European Countries in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1613417/tools-gen-z-use-for-brand-sustainability-information-in-europe/
PwC, Tools Gen Z use for information on brand sustainability in selected European countries in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1613417/tools-gen-z-use-for-brand-sustainability-information-in-europe/ (last visited July 30, 2026)
Tools Gen Z use for information on brand sustainability in selected European countries in 2024 [Graph], PwC, October 9, 2024. [Online]. Available: /statistics/1613417/tools-gen-z-use-for-brand-sustainability-information-in-europe/
