According to a survey conducted in 2024, about a quarter of Gen Z consumers in the Netherlands avoided buying fast fashion in order to pressure companies into taking action against climate change. Another quarter of Gen Z shoppers planned to start avoiding fast fashion for this reason.
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Deloitte. (May 15, 2024). Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. "Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024." Chart. May 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. (2024). Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. "Consumer Behavior Gen Z and Millennial Shoppers in The Netherlands Exhibit to Pressure Companies to Take Action against Climate Change in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2024, /statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte, Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/ (last visited July 30, 2026)
Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024 [Graph], Deloitte, May 15, 2024. [Online]. Available: /statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
