Shopper's interest in using AI shopping agents to automatically discover, research, and purchase products in the United States, Canada, and the United Kingdom in 2025, by generation
Characteristic
Interested
Somewhat interested
Not interested
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*908 respondents from the U.S., 902 respondents from the UK, and 902 respondents from Canada.
This question was phrased by the source as follows: "How interested would you be in using an AI shopping agent that could automatically discover, research, and purchase products for you based on your goals and preferences (i.e., agentic commerce)?"
Missing percentage points to 100 percent are probably due to rounding.
Citation formats
Shoppers interest in agentic commerce in selected countries 2025, by generation
Almost **** of Gen Zers were somewhat interested in using AI shopping agents to automatically discover, research, and purchase products based on individual preferences in the United States, Canada, and the United Kingdom in 2025. * Millennials were interested in agentic commerce, while ** percent of Baby Boomers were not interested in agentic commerce.
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Salsify. (February 10, 2026). Shopper's interest in using AI shopping agents to automatically discover, research, and purchase products in the United States, Canada, and the United Kingdom in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1661005/shoppers-interest-in-agentic-commerce-by-generation/
Salsify. "Shopper's interest in using AI shopping agents to automatically discover, research, and purchase products in the United States, Canada, and the United Kingdom in 2025, by generation." Chart. February 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1661005/shoppers-interest-in-agentic-commerce-by-generation/
Salsify. (2026). Shopper's interest in using AI shopping agents to automatically discover, research, and purchase products in the United States, Canada, and the United Kingdom in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1661005/shoppers-interest-in-agentic-commerce-by-generation/
Salsify. "Shopper's Interest in Using Ai Shopping Agents to Automatically Discover, Research, and Purchase Products in The United States, Canada, and The United Kingdom in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2026, /statistics/1661005/shoppers-interest-in-agentic-commerce-by-generation/
Salsify, Shopper's interest in using AI shopping agents to automatically discover, research, and purchase products in the United States, Canada, and the United Kingdom in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1661005/shoppers-interest-in-agentic-commerce-by-generation/ (last visited July 20, 2026)
Shopper's interest in using AI shopping agents to automatically discover, research, and purchase products in the United States, Canada, and the United Kingdom in 2025, by generation [Graph], Salsify, February 10, 2026. [Online]. Available: /statistics/1661005/shoppers-interest-in-agentic-commerce-by-generation/
