| Characteristic | Millennials | Generation X | Baby Boomers |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Release date
July 2014
Region
United Kingdom (Great Britain)
Survey time period
May 6 to 14, 2014
Number of respondents
1,451 respondents
Age group
22-60 years
Special properties
Main/joint household shoppers
Method of interview
Online survey
Supplementary notes
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
Citation formats









