Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses for the statement "I prefer to buy from companies that are aware of the impact of environmental issues".
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
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Preference for environmentally aware companies in Great Britain 2014, by generation
This statistic shows the proportion of grocery shoppers who prefer to buy from companies aware of the impact of environmental issues in Great Britain, by generation. According to the survey, younger generations are more likely to buy from companies that are conscious of environmental issues, with ** percent of millennial consumers (aged 22 to 30) saying they prefer to buy from such companies.
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Bord Bia. (July 17, 2014). Proportion of grocery shoppers' preferring to buy from companies "aware of the impact of environmental issues" in Great Britain in 2014, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/354000/grocery-shoppers-preference-companies-aware-of-environmental-impact-great-britain-uk/
Bord Bia. "Proportion of grocery shoppers' preferring to buy from companies "aware of the impact of environmental issues" in Great Britain in 2014, by generation." Chart. July 17, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/354000/grocery-shoppers-preference-companies-aware-of-environmental-impact-great-britain-uk/
Bord Bia. (2014). Proportion of grocery shoppers' preferring to buy from companies "aware of the impact of environmental issues" in Great Britain in 2014, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/354000/grocery-shoppers-preference-companies-aware-of-environmental-impact-great-britain-uk/
Bord Bia. "Proportion of Grocery Shoppers' Preferring to Buy from Companies "Aware of The Impact of Environmental Issues" in Great Britain in 2014, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2014, /statistics/354000/grocery-shoppers-preference-companies-aware-of-environmental-impact-great-britain-uk/
Bord Bia, Proportion of grocery shoppers' preferring to buy from companies "aware of the impact of environmental issues" in Great Britain in 2014, by generation ÌÇÐÄÆƽâ°æ, /statistics/354000/grocery-shoppers-preference-companies-aware-of-environmental-impact-great-britain-uk/ (last visited August 03, 2026)
Proportion of grocery shoppers' preferring to buy from companies "aware of the impact of environmental issues" in Great Britain in 2014, by generation [Graph], Bord Bia, July 17, 2014. [Online]. Available: /statistics/354000/grocery-shoppers-preference-companies-aware-of-environmental-impact-great-britain-uk/
