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Actions influencing Gen Zers' purchase decisions in the United States in 2025

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Source

Release date

October 2024

Region

United States

Survey time period

September 2024

Number of respondents

1,000 consumers*

Supplementary notes

*Total number of survey respondents, including Gen Z and millennial consumers.

Citation formats

Actions influencing Gen Zers' purchase decisions in the United States 2025

Published by
F. Watty,
Jan 16, 2026

Infuencer's posts impacted the purchase decisions of ** percent of Gen Z consumers in the United States in 2025.  Posts from brands they already follow incentivize ** percent of Gen Zers to buy a service or product.

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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

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For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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