*86 percent of total survey respondents were employed at retailers with at least one billion U.S. dollars in annual revenue, and 41 at companies with at least ten billion U.S. dollars. C-suite and senior executives responsible for or influencing major strategic initiatives on their organization were included.
This question was phrased by the source as follows: "For each statement below, please indicate when you expect this scenario to become mainstream among consumers in your market?"
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AI uses in the shopping journey that will become mainstream 2025, by year
According to a global survey among retail executives in 2025, ** percent expect generative artificial intelligence (GenAI) to weaken brand loyalty by focusing consumer choice on value or fit rather than brand recognition by the year 2026. Almost of respondents expected consumers to embrace agentic shopping and allow AI to make purchases on their behalf by 2028 or later.
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Deloitte. (January 20, 2026). Artificial intelligence (AI) uses in the shopping journey that will become mainstream according to executive retailers in 2025, by year [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1659868/ai-uses-in-the-shopping-journey-that-will-become-mainstream/
Deloitte. "Artificial intelligence (AI) uses in the shopping journey that will become mainstream according to executive retailers in 2025, by year." Chart. January 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1659868/ai-uses-in-the-shopping-journey-that-will-become-mainstream/
Deloitte. (2026). Artificial intelligence (AI) uses in the shopping journey that will become mainstream according to executive retailers in 2025, by year. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1659868/ai-uses-in-the-shopping-journey-that-will-become-mainstream/
Deloitte. "Artificial Intelligence (Ai) Uses in The Shopping Journey That Will Become Mainstream According to Executive Retailers in 2025, by Year." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jan 2026, /statistics/1659868/ai-uses-in-the-shopping-journey-that-will-become-mainstream/
Deloitte, Artificial intelligence (AI) uses in the shopping journey that will become mainstream according to executive retailers in 2025, by year ÌÇÐÄÆƽâ°æ, /statistics/1659868/ai-uses-in-the-shopping-journey-that-will-become-mainstream/ (last visited July 27, 2026)
Artificial intelligence (AI) uses in the shopping journey that will become mainstream according to executive retailers in 2025, by year [Graph], Deloitte, January 20, 2026. [Online]. Available: /statistics/1659868/ai-uses-in-the-shopping-journey-that-will-become-mainstream/
