T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Millennials | Generation X | Baby Boomers |
|---|---|---|---|
| Lowest price | 40% | 40% | 34% |
| Is from a brand I am familiar with | 27% | 26% | 31% |
| Is in a grocery store I trust | 22% | 23% | 26% |
| Is premium quality | 19% | 20% | 19% |
| Is a branded product | 17% | 17% | 19% |
| Uses recyclable packaging | 12% | 9% | 14% |
| Meets my dietary needs | 13% | 12% | 10% |
| Is easy to prepare/use | 14% | 12% | 8% |
| Is produced in Britain | 9% | 9% | 5% |
| Has specific health/wellness benefits | 7% | 3% | 2% |
| Is unprocessed/natural | 9% | 7% | 4% |
| Is sustainably grown/sourced | 7% | 7% | 3% |
| Is organic | 8% | 2% | 2% |
| None of the above - I never buy these products | 8% | 9% | 10% |
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Source
Source
Release date
July 2014
More information
Region
United Kingdom (Great Britain)
Survey time period
May 6 to 14, 2014
Number of respondents
1,451 respondents
Age group
22-60 years
Special properties
Main/joint household shoppers
Method of interview
Online survey
Supplementary notes
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
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