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Attitudes towards personalized content suggestions in the United States as of December 2025, by generation

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Source

Release date

January 2026

Region

United States

Survey time period

June 10 to December 8, 2025

Number of respondents

2,048 respondents

Age group

18-64 years

Special properties

among internet users

Method of interview

Questionnaire

Supplementary notes

Multiple answers were possible.

Citation formats

Attitudes on personalized content suggestions United States 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 3, 2026

During a survey conducted in the United States in 2025, around ** percent of Millennial and Gen Z respondents respectively stated that personalized content suggestions matched their interests well. The same generations were also more aware that these suggestions were generated by AI, although overall most people of all ages were unaware of this.

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