Of the 3,730 respondents, 881 were from Generation Z, 1,434 from Generation Y (millennials), 1,206 from Generation X, and 209 from the baby boomer generation.
The original question was phrased by the source as follows: ''Which of these articles have you bought secondhand in the past 12 months (no matter if online or in person)?'' (single-pick)
More information on the methodology can be found here.
Citation formats
Share of second-hand shoppers in China 2025, by generation
According to a survey conducted by ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ in China from July 2024 to June 2025, more than **** of respondents had bought used articles within the past 12 months. Generation Z respondents were the most active consumer group in supporting second-hand shopping, with a response rate of ** percent.
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ÌÇÐÄÆƽâ°æ. (October 8, 2025). Share of second-hand shoppers in China as of June 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1535685/china-second-hand-market-penetration-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of second-hand shoppers in China as of June 2025, by generation." Chart. October 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1535685/china-second-hand-market-penetration-by-generation/
ÌÇÐÄÆƽâ°æ. (2025). Share of second-hand shoppers in China as of June 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1535685/china-second-hand-market-penetration-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of Second-hand Shoppers in China as of June 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2025, /statistics/1535685/china-second-hand-market-penetration-by-generation/
ÌÇÐÄÆƽâ°æ, Share of second-hand shoppers in China as of June 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1535685/china-second-hand-market-penetration-by-generation/ (last visited July 25, 2026)
Share of second-hand shoppers in China as of June 2025, by generation [Graph], ÌÇÐÄÆƽâ°æ, October 8, 2025. [Online]. Available: /statistics/1535685/china-second-hand-market-penetration-by-generation/
