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Share of consumers worldwide who are open to purchasing new products or services recommended by generative AI in 2023, by generation

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Source

Release date

June 2023

Region

Worldwide

Survey time period

April 2023

Number of respondents

8,596 respondents

Age group

11 years and older

Special properties

13 countries

Method of interview

Online survey

Citation formats

Consumers who are open to product suggestions from AI worldwide 2023, by generation

Published by
F. Watty,
Nov 25, 2025

According to a study conducted globally in 2023, nearly of people surveyed stated that they are open to the idea of buying new products and/or services recommended to them by generative AI. There was no significant distinction between the age groups, as each generation was more or less equally receptive to the idea of using generative AI for purchasing decisions.

For more information on Capgemini's report on why consumers love generative AI, .

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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