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Use of AI during shopping among Millennials and Gen Z in selected European countries in 2024, by country

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Source

Release date

October 2024

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

June to July, 2024

Number of respondents

1,500*

Age group

18-43 years

Special properties

*half Millennial, half Gen Z

Supplementary notes

Survey type not specified by source.

Source question originally phrased as "Have you ever used artificial intelligence (AI) systems in your purchasing process?"

Citation formats

Use of AI for shopping among Millennials and Gen Z in Europe 2024, by country

Published by
F. Watty,
May 19, 2025

According to a 2024 survey,  over **** of Gen Z and Millennial shoppers from Spain shared that they have used artificial intelligence (AI) as part of their shopping process. In Italy and Germany this share was significantly less.

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Statistics on " Artificial intelligence (AI) in UK e-commerce "

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Overview

4

AI adoption

4

Shopping experience

5

Generational differences

4

Chatbots

4

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Topics

Artificial intelligence (AI) in UK e-commerceArtificial intelligence (AI) in e-commerceArtificial intelligence (AI) in U.S. e-commerceArtificial intelligence (AI) in European e-commerceArtificial intelligence in B2B e-commerce
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Access limited to Free Statistics. Premium Statistics are not included.
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