| Characteristic | Gen Z - have done | Gen Z - plan to do | Millennials - have done | Millennials - plan to do |
|---|---|---|---|---|
| Purchasing an electric vehicle | 17% | 45% | 19% | 44% |
| Improving home to make it more sustainable | 26% | 45% | 27% | 44% |
| Adopt water conserving habits | 43% | 30% | 47% | 29% |
| Conducting research on a company’s environmental impact / policies before buying products or services from them | 26% | 37% | 25% | 37% |
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Source
Source
Release date
May 2025
More information
Region
Worldwide
Survey time period
October 25 to December 24, 2024
Number of respondents
23,482*
Age group
18 years and older
Special properties
Consumers worldwide
Method of interview
Online survey
Supplementary notes
- Total number of respondents from 44 countries. A total of 14,751 Gen Z consumers and 8,731 millennials had been surveyed.
This question was phrased by the source as follows: "Which of these actions have you taken or intend to take in the future to reduce your environmental impact?"
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