According to a 2024 survey, over * of Gen Z and Millennial shoppers shared the reason why they avoid shopping second-hand is because they do not like the idea of wearing clothes once worn by others. About ** shared that there were no physical stores in their areas.
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PwC. (October 9, 2024). Reasons that hinder second-hand shopping among Gen Z and Millennials in selected European countries in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1613379/reasons-why-millennials-and-gen-z-avoid-second-hand-shopping/
PwC. "Reasons that hinder second-hand shopping among Gen Z and Millennials in selected European countries in 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1613379/reasons-why-millennials-and-gen-z-avoid-second-hand-shopping/
PwC. (2024). Reasons that hinder second-hand shopping among Gen Z and Millennials in selected European countries in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1613379/reasons-why-millennials-and-gen-z-avoid-second-hand-shopping/
PwC. "Reasons That Hinder Second-hand Shopping among Gen Z and Millennials in Selected European Countries in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1613379/reasons-why-millennials-and-gen-z-avoid-second-hand-shopping/
PwC, Reasons that hinder second-hand shopping among Gen Z and Millennials in selected European countries in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1613379/reasons-why-millennials-and-gen-z-avoid-second-hand-shopping/ (last visited July 19, 2026)
Reasons that hinder second-hand shopping among Gen Z and Millennials in selected European countries in 2024 [Graph], PwC, October 9, 2024. [Online]. Available: /statistics/1613379/reasons-why-millennials-and-gen-z-avoid-second-hand-shopping/
