This question was phrased by the source as follows: "To what extent do you agree or disagree with the following statements about the future of advertising, marketing strategies, and retail media networks in the retail industry in 2026?"
Share of respondents that agree or strongly agree with the statements.
*86 percent of total survey respondents were employed at retailers with at least one billion U.S. dollars in annual revenue, and 41 at companies with at least ten billion U.S. dollars. C-suite and senior executives responsible for or influencing major strategic initiatives in their organization were included.
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AI use for marketing in the retail industry worldwide 2026
In a 2025 survey, more than ** percent of retail executives agree that more marketing activities in-house supported by artificial intelligence (AI) are the future of marketing strategies. Over ** percent agreed that increasing investment in marketing technology platforms is expected in the year 2026 as a marketing strategy.
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Deloitte. (January 20, 2026). Use of artificial intelligence (AI) in the retail industry for advertising, marketing strategies, and retail media networks in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1659869/ai-use-for-marketing-in-the-retail-industry/
Deloitte. "Use of artificial intelligence (AI) in the retail industry for advertising, marketing strategies, and retail media networks in 2026." Chart. January 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1659869/ai-use-for-marketing-in-the-retail-industry/
Deloitte. (2026). Use of artificial intelligence (AI) in the retail industry for advertising, marketing strategies, and retail media networks in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1659869/ai-use-for-marketing-in-the-retail-industry/
Deloitte. "Use of Artificial Intelligence (Ai) in The Retail Industry for Advertising, Marketing Strategies, and Retail Media Networks in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jan 2026, /statistics/1659869/ai-use-for-marketing-in-the-retail-industry/
Deloitte, Use of artificial intelligence (AI) in the retail industry for advertising, marketing strategies, and retail media networks in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1659869/ai-use-for-marketing-in-the-retail-industry/ (last visited August 01, 2026)
Use of artificial intelligence (AI) in the retail industry for advertising, marketing strategies, and retail media networks in 2026 [Graph], Deloitte, January 20, 2026. [Online]. Available: /statistics/1659869/ai-use-for-marketing-in-the-retail-industry/
