Survey respondents were from Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, Spain, Sweden, the United Kingdom, and the United States.
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Consumers wanting GenAI to provide hyperpersonalized content in 2025
The use of generative artificial intelligence (GenAI) to provide hyper-personalized content and product recommendations based on individual preferences was wanted by ** percent of consumers in 2025. More than ** percent of consumers also wanted GenAI to recommend them items commonly bought together when shopping online.
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Capgemini. (January 5, 2026). Share of consumers who want generative artificial intelligence (GenAI) to provide personalized recommendations while shopping in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1646893/genai-shoppers-personalization-preferences/
Capgemini. "Share of consumers who want generative artificial intelligence (GenAI) to provide personalized recommendations while shopping in 2025." Chart. January 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1646893/genai-shoppers-personalization-preferences/
Capgemini. (2026). Share of consumers who want generative artificial intelligence (GenAI) to provide personalized recommendations while shopping in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1646893/genai-shoppers-personalization-preferences/
Capgemini. "Share of Consumers Who Want Generative Artificial Intelligence (Genai) to Provide Personalized Recommendations While Shopping in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2026, /statistics/1646893/genai-shoppers-personalization-preferences/
Capgemini, Share of consumers who want generative artificial intelligence (GenAI) to provide personalized recommendations while shopping in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1646893/genai-shoppers-personalization-preferences/ (last visited July 15, 2026)
Share of consumers who want generative artificial intelligence (GenAI) to provide personalized recommendations while shopping in 2025 [Graph], Capgemini, January 5, 2026. [Online]. Available: /statistics/1646893/genai-shoppers-personalization-preferences/
