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Shopper's reasons to trust in AI product recommendations to buy them in the United States, Canada, and the United Kingdom in 2025

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Source

Release date

February 2026

Region

Canada, United Kingdom, United States

Survey time period

October 24 and 25, 2025

Number of respondents

2,712 shoppers*

Age group

18-78 years

Special properties

Shoppers

Method of interview

Online survey

Supplementary notes

*908 respondents from the U.S., 902 respondents from the UK, and 902 respondents from Canada.

This question was phrased by the source as follows: "When an AI search tool recommends a product, what makes you trust that recommendation enough to make a purchase?"

Multiple answers were possible.

Citation formats

Shopper's reasons to trust in AI product recommendations in selected countries 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2026

According to a 2025 survey, more than ** percent of shoppers in Canada, the United States, and the United Kingdom trusted an artificial intelligence (AI) tool recommendation when there was a detailed product description and specifications. For ** percent of shoppers, recognizing a brand from an AI product recomendation was enogh to make a purchase.

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