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Leading challenges of the digital out-of-home (DOOH) advertising industry according to marketers in Brazil as of April 2025

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Sources

Release date

May 2025

Region

Brazil

Survey time period

February 18 to April 7, 2025

Number of respondents

133 respondents

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Top challenges of the DOOH advertising industry in Brazil 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 4, 2025

During a 2025 survey among marketers in Brazil, approximately ** percent said the lack of standardized metrics was a challenge for the digital out-of-home (DOOH) advertising industry. About ** percent mentioned the lack of integration with other ad channels. According to the same study, the leading trends for Brazil's DOOH advertising segment included automation and AI.

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Topics

OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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