According to the source's analysis based on more than 26 thousand advertising accounts and more than 211 thousand ad campaigns worldwide in January and February 2024, the cost-per-mille (CPM) rate was highest in the United Kingdom - at **** U.S. dollars. Germany followed with a CPC rate of **** dollars, while the United States rounded the top three with **** dollars in CPC.
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Metricool. (February 22, 2024). Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1462135/cpm-rates-facebook-ads-countries/
Metricool. "Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars)." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1462135/cpm-rates-facebook-ads-countries/
Metricool. (2024). Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1462135/cpm-rates-facebook-ads-countries/
Metricool. "Average Cost per Mille (Cpm) Rates for Facebook Advertising in Selected Countries Worldwide in January and February 2024 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1462135/cpm-rates-facebook-ads-countries/
Metricool, Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1462135/cpm-rates-facebook-ads-countries/ (last visited July 16, 2026)
Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars) [Graph], Metricool, February 22, 2024. [Online]. Available: /statistics/1462135/cpm-rates-facebook-ads-countries/
