Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in the United Kingdom as of March 2026
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Share of respondents
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During a survey among marketers who intended to increase their spending on digital out-of-home (pDOOH) advertising in the United Kingdom published in 2026, around ** percent said the rise would come from relocating digital channels' budget. Over (or ** percent) reported moving the budget from traditional media, while ** percent said a new budget would be added to purchase pDOOH ads.
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VIOOH. (March 16, 2026). Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in the United Kingdom as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1236144/share-budgets-dooh-uk/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in the United Kingdom as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1236144/share-budgets-dooh-uk/
VIOOH. (2026). Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in the United Kingdom as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1236144/share-budgets-dooh-uk/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Pdooh) Advertising Spending According to Marketers in The United Kingdom as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1236144/share-budgets-dooh-uk/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in the United Kingdom as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1236144/share-budgets-dooh-uk/ (last visited July 15, 2026)
Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in the United Kingdom as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1236144/share-budgets-dooh-uk/
