covering ads displayed on OOH LED screens, high-speed railway stations, elevator TV screens, elevator posters, cinemas, metro stations, airports, and other OOH ad channels
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Invalid traffic share on digital OOH ads in China 2023
In 2023, China's out-of-home (OOH) advertising had a **** percent normal display rate. Duplicate, missing, or wrong ad displays can arise due to various technical and human errors, such as scheduling errors, transmission failures, and files mismanagement.Â
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Website (gridsum.com), & China Advertising Association. (March 15, 2024). Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
Website (gridsum.com), und China Advertising Association. "Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023." Chart. March 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
Website (gridsum.com), China Advertising Association. (2024). Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
Website (gridsum.com), and China Advertising Association. "Distribution of Valid and Invalid Displays on Digital Out-of-home Advertising in China in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2024, /statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
Website (gridsum.com) & China Advertising Association, Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/ (last visited July 27, 2026)
Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023 [Graph], Website (gridsum.com), & China Advertising Association, March 15, 2024. [Online]. Available: /statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
