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Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United Kingdom (UK) as of March 2026

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Sources

Release date

March 2026

Region

United Kingdom

Survey time period

as of March 16, 2026

Number of respondents

174 respondents

Special properties

among marketers who bought DOOH in the 12 months preceding the survey; "usually" and "always" responses only

Supplementary notes

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date.

Citation formats

Top methods for purchasing DOOH campaigns according to marketers in the UK 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 9, 2026

During a survey among marketers in the United Kingdom who bought digital out-of-home (DOOH) campaigns published in 2026, around ** percent reported usually or always purchasing DOOH campaigns programmatically only. About ** percent of respondents said they bought it directly only, while ** percent reported mixing both methods.

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Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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