According to the source's analysis based on more than ** thousand advertising account and more than *** thousand ad campaigns, app promotions were the most used Facebook ad objective with the highest average budget globally amounting to U.S. dollars in January and February 2024. Leads came second, with *** dollars in campaign budgeting.
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Metricool. (February 22, 2024). Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1461847/most-used-facebook-ad-campaign-budgets/
Metricool. "Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars)." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1461847/most-used-facebook-ad-campaign-budgets/
Metricool. (2024). Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1461847/most-used-facebook-ad-campaign-budgets/
Metricool. "Budgets Spent for Most Used Facebook Advertising Campaign Worldwide in January and February 2024, by Objective (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1461847/most-used-facebook-ad-campaign-budgets/
Metricool, Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1461847/most-used-facebook-ad-campaign-budgets/ (last visited July 22, 2026)
Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars) [Graph], Metricool, February 22, 2024. [Online]. Available: /statistics/1461847/most-used-facebook-ad-campaign-budgets/
