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Financial brand loyalty in the United Kingdom (UK) in 2024, by age

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Source

Release date

May 2025

Region

United Kingdom

Survey time period

February 5, 2024, to June 16, 2024

Number of respondents

17,376 respondents

Age group

18 years and older

Special properties

Adults

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: How much do you agree or disagree with ...? I like to stick with a financial brand I know."

Citation formats

Financial brand loyalty in the UK 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 17, 2025

Financial brand loyalty in the UK varied significantly across age groups in 2024, with older consumers demonstrating considerably stronger loyalty than their younger counterparts. Only ** percent of young adults aged 18-** preferred to stick with familiar financial brands, compared to ** percent of those aged 65-74 and ** percent of consumers aged 75 and older.

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Statistics on " Gen Z and finance in the United Kingdom (UK) "

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Other statistics that may interest you Gen Z and finance in the United Kingdom (UK)

Overview

6

Financial attitudes

7

Behaviors and adoption

5

Retention

6

Savings and debt

8

Generational comparison

8

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Gen Z financial landscape in the UKGen Z and media consumption in selected markets in EuropeGen Z media consumption in the United KingdomU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z news consumption in the U.S.
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