adults who have an income of at least 50,000 U.S. dollars equivalent and typically travel at least once a year
Method of interview
Online survey
Supplementary notes
* The number of respondents per country was as follows: United States = 2,005; Australia = 1,007; Canada = 1,002; United Kingdom = 1,002; Japan = 1,002; Mexico = 1,006; India = 1,005.
The source defined Gen Z and millennials as respondents born between 1981 and 2012, Gen X between 1965 and 1980 and Baby Boomers between 1946 and 1964.
Citation formats
Share of global travelers that want to use travel agents for trips 2024, by age group
A February 2024 global survey analyzed the percentage of travelers across generations who wanted the help of travel agents or trusted advisors to book trips. Millennials and Gen Z expressed the highest interest in this, at ** percent, followed by just under half of Gen X respondents.
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Amex GBT. (March 3, 2024). Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
Amex GBT. "Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation ." Chart. March 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
Amex GBT. (2024). Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
Amex GBT. "Share of Travelers That Want The Help of a Travel Agent or Trusted Advisor to Book a Trip Worldwide as of February 2024, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2024, /statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
Amex GBT, Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/ (last visited July 31, 2026)
Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation [Graph], Amex GBT, March 3, 2024. [Online]. Available: /statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
