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Consumer considerations for new restaurants to order food from in the United States in 2025, by generation

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Sources

Release date

May 2025

Region

United States

Survey time period

February 25 to March 3, 2025

Number of respondents

1.504 respondents

Special properties

Consumers

Citation formats

Factors to consider when selecting new restaurants for delivery in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2025

A survey conducted among different generations in the United States in 2025 shows what most consumers consider before choosing a new restaurant to order delivery from. The younger generation (Gen Z) gets the most influence from seeing photos of different types of food, measured at around ** percent. Millennials also show high interest in food photos. Social media influencers have an impact on their decisions too; however, they show less influence in all four generations, especially for Boomers.

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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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