In 2023, video ads accounted for ** percent of programmatic advertising spending in France. Other display formats took ** percent of the total. Native ads were responsible for the ** percent. Audio ads accounted for **** percent of ad investments.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
The Media Leader. (February 7, 2024). Distribution of programmatic advertising spending in France in 2020 to 2023, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 17, 2026, from /statistics/1283412/programmatic-ad-spend-format-france/
The Media Leader. "Distribution of programmatic advertising spending in France in 2020 to 2023, by format." Chart. February 7, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 17, 2026. /statistics/1283412/programmatic-ad-spend-format-france/
The Media Leader. (2024). Distribution of programmatic advertising spending in France in 2020 to 2023, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 17, 2026. /statistics/1283412/programmatic-ad-spend-format-france/
The Media Leader. "Distribution of Programmatic Advertising Spending in France in 2020 to 2023, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Feb 2024, /statistics/1283412/programmatic-ad-spend-format-france/
The Media Leader, Distribution of programmatic advertising spending in France in 2020 to 2023, by format ÌÇÐÄÆÆ½â°æ, /statistics/1283412/programmatic-ad-spend-format-france/ (last visited July 17, 2026)
Distribution of programmatic advertising spending in France in 2020 to 2023, by format [Graph], The Media Leader, February 7, 2024. [Online]. Available: /statistics/1283412/programmatic-ad-spend-format-france/