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Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format
Digital retail media ad spend in the UK 2024, by format
In 2024, video ads attracted ** percent of digital retail media advertising spending in the United Kingdom (UK). The total digital retail media market in the UK was estimated at *** billion British pounds that year.Â
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Nielsen. (June 29, 2025). Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1620589/retail-media-ad-spend-format-uk/
Nielsen. "Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format." Chart. June 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1620589/retail-media-ad-spend-format-uk/
Nielsen. (2025). Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1620589/retail-media-ad-spend-format-uk/
Nielsen. "Distribution of Digital Retail Media Advertising Spending in The United Kingdom (Uk) in 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jun 2025, /statistics/1620589/retail-media-ad-spend-format-uk/
Nielsen, Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/1620589/retail-media-ad-spend-format-uk/ (last visited July 21, 2026)
Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format [Graph], Nielsen, June 29, 2025. [Online]. Available: /statistics/1620589/retail-media-ad-spend-format-uk/
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