The online advertising market in Germany generated a total of more than ** billion euros in 2023. According to forecasts, revenue is set to rise to almost ** billion by 2028. The largest segment was paid search. Approximately *** billion was generated here in 2023.
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PwC. (September 11, 2024). Revenue from mobile online advertising in Germany from 2019 to 2028*, by segment (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1139363/online-mobile-ad-revenue-segment-germany/
PwC. "Revenue from mobile online advertising in Germany from 2019 to 2028*, by segment (in million euros)." Chart. September 11, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1139363/online-mobile-ad-revenue-segment-germany/
PwC. (2024). Revenue from mobile online advertising in Germany from 2019 to 2028*, by segment (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1139363/online-mobile-ad-revenue-segment-germany/
PwC. "Revenue from Mobile Online Advertising in Germany from 2019 to 2028*, by Segment (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Sep 2024, /statistics/1139363/online-mobile-ad-revenue-segment-germany/
PwC, Revenue from mobile online advertising in Germany from 2019 to 2028*, by segment (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/1139363/online-mobile-ad-revenue-segment-germany/ (last visited July 20, 2026)
Revenue from mobile online advertising in Germany from 2019 to 2028*, by segment (in million euros) [Graph], PwC, September 11, 2024. [Online]. Available: /statistics/1139363/online-mobile-ad-revenue-segment-germany/