estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Missing percentage points to 100 are probably due to rounding.
Citation formats
Distribution of estimated mobile ad spending in Brazil 2024, by format
The source estimated that, in February 2024, the video format accounted for little more than half – or nearly **** percent – of the mobile advertising spending in Brazil. Display ads' share stood at about **** percent, while text's share amounted to less than *** percent. According to the same source, mobile's share in digital ad impressions in Brazil exceeded ** percent that month.
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Admetricks. (March 27, 2024). Distribution of estimated mobile advertising spending in Brazil February 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1203773/mobile-ad-spend-format-brazil/
Admetricks. "Distribution of estimated mobile advertising spending in Brazil February 2024, by format." Chart. March 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1203773/mobile-ad-spend-format-brazil/
Admetricks. (2024). Distribution of estimated mobile advertising spending in Brazil February 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1203773/mobile-ad-spend-format-brazil/
Admetricks. "Distribution of Estimated Mobile Advertising Spending in Brazil February 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2024, /statistics/1203773/mobile-ad-spend-format-brazil/
Admetricks, Distribution of estimated mobile advertising spending in Brazil February 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/1203773/mobile-ad-spend-format-brazil/ (last visited July 15, 2026)
Distribution of estimated mobile advertising spending in Brazil February 2024, by format [Graph], Admetricks, March 27, 2024. [Online]. Available: /statistics/1203773/mobile-ad-spend-format-brazil/
