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Share of media agency professionals seeing a change in retail media advertising spending in Germany as of August 2023, by type

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Sources

Release date

September 2023

Region

Germany

Survey time period

July 4, 2023 to August 4, 2023

Number of respondents

32 respondents

Special properties

among the member of the FOMA (Fachkreis Online-Mediaagenturen) (an online media agency advocacy group)

Citation formats

Change in retail media ad spending in Germany 2023, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 14, 2024
During a survey carried out in summer 2023, **** percent of responding representatives of German online media agencies stated that they saw a change (an increase or a decrease) in offsite retail media spending. Roughly one in five saw a change in display and video onsite retail media ad spend.
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