The source did not provide the exact survey methodology. The date of survey used is the date of publication. Question: "How do consumers like their influencer content?"
The survey was carried out in the following countries: Australia, Brazil, France, Germany, the United Kingdom, and the United States.Â
Citation formats
Consumer preference of influencer content type worldwide 2024, by country
During a survey of consumers in selected countries worldwide in 2024, ** percent of participants in the six studied countries preferred influencer content via reels, or short-form-video. In comparison, **** percent of participants preferred written content.
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Rakuten (Marketing). (December 31, 2024). Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1550638/preferred-influencer-content-type-by-country/
Rakuten (Marketing). "Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024." Chart. December 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1550638/preferred-influencer-content-type-by-country/
Rakuten (Marketing). (2024). Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1550638/preferred-influencer-content-type-by-country/
Rakuten (Marketing). "Share of Consumers Who Prefer Different Types of Influencer Content in Selected Countries Worldwide as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2024, /statistics/1550638/preferred-influencer-content-type-by-country/
Rakuten (Marketing), Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550638/preferred-influencer-content-type-by-country/ (last visited July 24, 2026)
Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024 [Graph], Rakuten (Marketing), December 31, 2024. [Online]. Available: /statistics/1550638/preferred-influencer-content-type-by-country/
