As of September 2026, approximately ** percent of senior marketers surveyed across France, Germany, Italy, the United Kingdom, and the United States included fragmented data across systems among the biggest barriers to scaling personalization. Governance or compliance concerns followed, cited by ** percent of respondents.
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Kaltura. (January 11, 2026). Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1425866/challenges-for-personalization/
Kaltura. "Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025." Chart. January 11, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1425866/challenges-for-personalization/
Kaltura. (2026). Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1425866/challenges-for-personalization/
Kaltura. "Leading Challenges for Scaling Personalization According to Senior Marketers in The United States and Europe as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2026, /statistics/1425866/challenges-for-personalization/
Kaltura, Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1425866/challenges-for-personalization/ (last visited July 16, 2026)
Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025 [Graph], Kaltura, January 11, 2026. [Online]. Available: /statistics/1425866/challenges-for-personalization/
