multiple answers possible for those who welcomed the use of one's purchase history
Method of interview
Online survey
Supplementary notes
Original question: "Please think about the promotion and notifications of a producer or shop that offers products such as cameras, consumer electronics, fashion and cosmetic products (provisionally called Company A). Company A is a company that you trust and whose name is well-known. Which kind of promotion or notification from Company A would you welcome?"
Citation formats
Attitude on the use of one's purchase history for personalized marketing Japan 2019
According to a survey conducted in July 2019, close to ** percent of respondents aged 20 to 69 years old in Japan did not want companies to use their purchase history for targeted advertisements. Among those who welcomed the use of one's purchase history, information gathered from buying daily necessities was the most accepted category.
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019." Chart. December 5, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Opinions on The Use of One's Purchase History for Targeted Advertisements among People in Japan as of July 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2019, /statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
Adobe Systems & Dentsu Digital Inc., Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019 ÌÇÐÄÆƽâ°æ, /statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/ (last visited July 22, 2026)
Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: /statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
