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Main benefits of using generative AI in e-commerce according to businesses in 2024

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Sources

Release date

November 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

213 members of the Harvard Business Review audience

Supplementary notes

The original question was: 'What benefits has your organization realized to date from using gen AI within its e-commerce operations?'

Citation formats

Benefits of Gen AI in ecommerce worldwide 2024

Published by
Yihan Ma,
Jun 18, 2025

In 2024, nearly seven in ten e-commerce companies improved the efficiency and speed of work thanks to generative AI. About ** percent of surveyed professionals from e-commerce businesses stated they managed to reduce operational costs thanks to genAI-powered tools.

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