The study analyzed a total of 92,000 TikTok accounts and over 2.31 million posts.
Tiny accounts: between 0 and 2,000 followers. Small accounts: between 2,001 and 10,000 followers. Medium accounts: between 10,001 and 100,000 followers. Big accounts: between 100,001 and one million followers. Huge accounts: over one million followers.
In 2026, tiny TikTok accounts with up to 100 followers saw engagement rates of about ** percent. In contrast, huge accounts with more than * followers experienced engagement that was around **** percentage points lower than in the previous year.
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Metricool. (May 12, 2026). TikTok engagement rate in 2026, by number of followers [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1372546/tiktok-engagement-by-number-of-followers/
Metricool. "TikTok engagement rate in 2026, by number of followers." Chart. May 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1372546/tiktok-engagement-by-number-of-followers/
Metricool. (2026). TikTok engagement rate in 2026, by number of followers. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1372546/tiktok-engagement-by-number-of-followers/
Metricool. "Tiktok Engagement Rate in 2026, by Number of Followers." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2026, /statistics/1372546/tiktok-engagement-by-number-of-followers/
Metricool, TikTok engagement rate in 2026, by number of followers ÌÇÐÄÆƽâ°æ, /statistics/1372546/tiktok-engagement-by-number-of-followers/ (last visited August 03, 2026)
TikTok engagement rate in 2026, by number of followers [Graph], Metricool, May 12, 2026. [Online]. Available: /statistics/1372546/tiktok-engagement-by-number-of-followers/
