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As of April 2026, HubSpot alone held a share of nearly ** percent of the marketing automation software industry worldwide. RD Station ranked second with a ***-percent share, while All In Marketing Cloud and Cheetah Digital followed with very similar shares: **** and **** percent, respectively.

Marketing automation leaders

Headquartered in Massachusetts, HubSpot's journey exemplifies the marketing automation industry's boom. In just half a decade, between 2020 and 2025, HubSpot's global revenue skyrocketed by over *** percent, surpassing **** billion U.S. dollars. During that same period, the cloud and license division of Oracle accounted for over ** percent of the Texas-based tech giant. Yet Oracle Marketing Cloud's market share barely surpassed *** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

Why use marketing automation?

Marketing automation entails adopting technology, mainly software, to organize repetitive activities in multiple channels, especially online. That tends to make campaigns more effective. Throughout the 2020s, that encompassed an ever-growing adoption of generative artificial intelligence (GenAI), which ranked as the leading consumer trend for 2026, according to global marketers surveyed at the end of the previous year.