Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During a survey among business-to-business (B2B) marketers published in February 2025, approximately ** percent of participants included creating an overall strategy among the most challenging aspects of using marketing automation to improve performance. Collecting quality data and allocating budget and resources followed, mentioned by ** and ** percent of respondents, respectively. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Act-On. (February 12, 2025). Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1607540/challenges-marketing-automation-b2b-marketers/
Act-On. "Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025." Chart. February 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1607540/challenges-marketing-automation-b2b-marketers/
Act-On. (2025). Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1607540/challenges-marketing-automation-b2b-marketers/
Act-On. "Most Challenging Aspects of Using Marketing Automation to Improve Performance According to Business-to-business (B2b) Marketers Worldwide as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2025, /statistics/1607540/challenges-marketing-automation-b2b-marketers/
Act-On, Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1607540/challenges-marketing-automation-b2b-marketers/ (last visited July 22, 2026)
Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025 [Graph], Act-On, February 12, 2025. [Online]. Available: /statistics/1607540/challenges-marketing-automation-b2b-marketers/
