| Characteristic | Share of marketing events |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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January 2025
China
2024
IP refers to intellectual property.
ESG stands for environmental, social, and governance.
Typical marketing types are categorized and analyzed based on marketing events compiled from QuestMobile research, selecting those with a representation of more than five percent.
Share of marketing type is calculated as the number of certain types of marketing events divided by the total number of marketing events.Â
IP marketing includes content marketing, sports marketing, celebrity endorsements, co-branding marketing, and more.
Holiday or event-based marketing contains statutory holidays, major public holidays, niche holidays, and e-commerce shopping festivals.Â
