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Typical categories of online marketing activities in luxury goods industry in China in 2024

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Source

Release date

April 2025

Region

China

Survey time period

2024

Supplementary notes

Share of marketing type is calculated as the number of certain types of marketing events divided by the total number of marketing events. A marketing campaign can be marked in more than one category.

Citation formats

Major types of luxury online marketing campaigns in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 7, 2025

New product promotion remained the center of marketing campaigns of the luxury brands in China. In 2024, over ** percent of marketing initiatives created by the luxury good industry were to introduce and sell new products. Celebrity endorsement was another common tactic, with a share of over ** percent.

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Statistics on " Luxury marketing in China "

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Topics

Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
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