Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023
Characteristic
Less
Same
More
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During an August to October 2023 survey, ** percent of responding fashion industry professionals from the United States, the United Kingdom and China stated that they were planning to invest more in brand marketing in 2024. Another ** percent of the same group of respondents were planning to do the same for performance marketing.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
McKinsey & Company. (November 29, 2023). Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
McKinsey & Company. "Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023." Chart. November 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
McKinsey & Company. (2023). Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
McKinsey & Company. "Change in Spending on Performance and Brand Marketing in The Fashion Industry According to Executives in The United States, The United Kingdom and China as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2023, /statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
McKinsey & Company, Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/ (last visited August 02, 2026)
Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023 [Graph], McKinsey & Company, November 29, 2023. [Online]. Available: /statistics/1457094/fashion-industry-performance-and-brand-marketing-spend-change/
