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Targeting capabilities to improve go-to-market (GTM) performance according to business-to-business (B2B) marketers worldwide as of August 2025

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Sources

Release date

September 2025

Region

Worldwide

Survey time period

as of August 2025

Number of respondents

1,500 respondents

Special properties

among business-to-business (B2B) marketers

Supplementary notes

The source does not provide a date of survey. The date provided is the release date.

Citation formats

Targeting capabilities to improve B2B GTM performance worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2025

During a 2025 survey carried out among business-to-business (B2B) marketers worldwide, ** percent of respondents stated that contact level data and intent signals would most improve their go-to-market (GTM) performance. Nearly in *** wished for better insights into the buying committee.

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per month, billed annually 1
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