Factors influencing engagement with generative artificial intelligence (AI) advertisements among Gen Z and millennials in the United States as of January 2026
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As of early 2026, approximately ** percent of Generation Z and millennial consumers surveyed in the United States stated that high-quality visuals or graphics would increase their engagement with advertisements created with generative artificial intelligence (GenAI). Funny content and a clear disclosure that AI was used to create the ad followed, mentioned by ** and ** percent of respondents, respectively.
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IAB (U.S.). (January 15, 2026). Factors influencing engagement with generative artificial intelligence (AI) advertisements among Gen Z and millennials in the United States as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1551306/engagement-factors-ai-generated-ads-gen-z-millennial-united-states/
IAB (U.S.). "Factors influencing engagement with generative artificial intelligence (AI) advertisements among Gen Z and millennials in the United States as of January 2026." Chart. January 15, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1551306/engagement-factors-ai-generated-ads-gen-z-millennial-united-states/
IAB (U.S.). (2026). Factors influencing engagement with generative artificial intelligence (AI) advertisements among Gen Z and millennials in the United States as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1551306/engagement-factors-ai-generated-ads-gen-z-millennial-united-states/
IAB (U.S.). "Factors Influencing Engagement with Generative Artificial Intelligence (Ai) Advertisements among Gen Z and Millennials in The United States as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2026, /statistics/1551306/engagement-factors-ai-generated-ads-gen-z-millennial-united-states/
IAB (U.S.), Factors influencing engagement with generative artificial intelligence (AI) advertisements among Gen Z and millennials in the United States as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1551306/engagement-factors-ai-generated-ads-gen-z-millennial-united-states/ (last visited August 05, 2026)
Factors influencing engagement with generative artificial intelligence (AI) advertisements among Gen Z and millennials in the United States as of January 2026 [Graph], IAB (U.S.), January 15, 2026. [Online]. Available: /statistics/1551306/engagement-factors-ai-generated-ads-gen-z-millennial-united-states/
