* The source surveyed 505 Gen Z (aged 16 to 27) and millennials (28-43) consumers who had engaged with advertisements, as well as 104 U.S.-based ad industry executives working for companies with annual media spending equal to or above one million U.S. dollars.
Percentage points exceeding 100 are probably due to rounding.
Citation formats
Opinions of consumers and advertisers about GenAI ads in the U.S. 2026
As of early 2026, approximately ** percent of advertisers surveyed in the United States reported viewing generative artificial intelligence (GenAI) as either very or somewhat positive, while percent saw it as very or somewhat negative. Meanwhile, ** percent of responding consumers aged 16 to 43 said they viewed GenAI positively, whereas ** percent saw it negatively.
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IAB (U.S.). (January 15, 2026). Comparison of consumer and advertiser opinions about generative artificial intelligence (GenAI) advertisements in the United States as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1550959/consumers-and-advertisers-opinions-ai-generated-ads-united-states/
IAB (U.S.). "Comparison of consumer and advertiser opinions about generative artificial intelligence (GenAI) advertisements in the United States as of January 2026." Chart. January 15, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1550959/consumers-and-advertisers-opinions-ai-generated-ads-united-states/
IAB (U.S.). (2026). Comparison of consumer and advertiser opinions about generative artificial intelligence (GenAI) advertisements in the United States as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1550959/consumers-and-advertisers-opinions-ai-generated-ads-united-states/
IAB (U.S.). "Comparison of Consumer and Advertiser Opinions about Generative Artificial Intelligence (Genai) Advertisements in The United States as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2026, /statistics/1550959/consumers-and-advertisers-opinions-ai-generated-ads-united-states/
IAB (U.S.), Comparison of consumer and advertiser opinions about generative artificial intelligence (GenAI) advertisements in the United States as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1550959/consumers-and-advertisers-opinions-ai-generated-ads-united-states/ (last visited August 03, 2026)
Comparison of consumer and advertiser opinions about generative artificial intelligence (GenAI) advertisements in the United States as of January 2026 [Graph], IAB (U.S.), January 15, 2026. [Online]. Available: /statistics/1550959/consumers-and-advertisers-opinions-ai-generated-ads-united-states/
