Nearly half of business decision makers surveyed on LinkedIn in 2024 stated that they were more likely to look into a products or services of a company that used creativity (e.g. humor or story telling) in their advertising. Four in 10 would suggest such products or services to others.
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MarketingCharts. (September 25, 2024). Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1489954/impact-creativity-b2b-advertising/
MarketingCharts. "Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024." Chart. September 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1489954/impact-creativity-b2b-advertising/
MarketingCharts. (2024). Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1489954/impact-creativity-b2b-advertising/
MarketingCharts. "Impact of Creativity in Business-to-business (B2b) Advertising on Decision Makers Worldwide as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2024, /statistics/1489954/impact-creativity-b2b-advertising/
MarketingCharts, Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489954/impact-creativity-b2b-advertising/ (last visited July 15, 2026)
Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024 [Graph], MarketingCharts, September 25, 2024. [Online]. Available: /statistics/1489954/impact-creativity-b2b-advertising/
