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Off- and online channels B2B buyers learn about vendors from in the EMEA region in 2024

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Source

Release date

September 2024

Region

Africa, Europe, MENA

Survey time period

2024

Number of respondents

1,500 decision makers

Citation formats

Off- and online channels B2B buyers learn about vendors from in the EMEA region 2024

Published by
Yihan Ma,
Sep 17, 2024

A survey conducted in the EMEA region in 2024 shows, through which online and offline channels, business to business (B2B) buyers get to know vendors from. The channel used the most is the internet, where ** percent of buyers can search for the vendors, followed by industry events or trade shows, at ** percent. The least used form is through TikTok, at less than two percent. 

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Statistics on " B2B e-commerce in Europe "

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Other statistics that may interest you B2B e-commerce in Europe

Overview

4

Italy and Germany

6

France and Benelux

6

United Kingdom

4

Nordics

7

Other EU countries

4

Trends

3

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Topics

B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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