In 2023, Pelikan led the pen market in Germany by aided brand awareness, with 75.29 percent among consumers. Faber-Castell followed with 70.31 percent awareness, and Stabilo and Edding reported 68.75 percent and 68.72 percent, respectively.Â
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Latana. (July 2, 2024). Aided brand awareness of selected pen brands in Germany in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1490324/pen-brand-awareness-germany/
Latana. "Aided brand awareness of selected pen brands in Germany in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1490324/pen-brand-awareness-germany/
Latana. (2024). Aided brand awareness of selected pen brands in Germany in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1490324/pen-brand-awareness-germany/
Latana. "Aided Brand Awareness of Selected Pen Brands in Germany in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490324/pen-brand-awareness-germany/
Latana, Aided brand awareness of selected pen brands in Germany in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490324/pen-brand-awareness-germany/ (last visited July 22, 2026)
Aided brand awareness of selected pen brands in Germany in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490324/pen-brand-awareness-germany/
