In 2023, Duolingo led the language learning app market in the United Kingdom, achieving an aided brand awareness of 38.23 percent among consumers. Rosetta Stone followed with 29.84 percent, and Babbel reported 28.99 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Latana. (July 2, 2024). Aided brand awareness of selected language learning apps in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1490113/language-learning-app-awareness-uk/
Latana. "Aided brand awareness of selected language learning apps in the United Kingdom in 2023." Chart. July 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1490113/language-learning-app-awareness-uk/
Latana. (2024). Aided brand awareness of selected language learning apps in the United Kingdom in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1490113/language-learning-app-awareness-uk/
Latana. "Aided Brand Awareness of Selected Language Learning Apps in The United Kingdom in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jul 2024, /statistics/1490113/language-learning-app-awareness-uk/
Latana, Aided brand awareness of selected language learning apps in the United Kingdom in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1490113/language-learning-app-awareness-uk/ (last visited July 15, 2026)
Aided brand awareness of selected language learning apps in the United Kingdom in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490113/language-learning-app-awareness-uk/