In 2023, Durex led the sexual wellness market in the UK by aided brand awareness, with 69.32 percent among consumers. Lovehoney followed with 33.25 percent, and Trojan reported 22.09 percent.
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Latana. (July 2, 2024). Aided brand awareness of selected sexual wellness brands in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1490118/sexual-wellness-brand-awareness-uk/
Latana. "Aided brand awareness of selected sexual wellness brands in the United Kingdom in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1490118/sexual-wellness-brand-awareness-uk/
Latana. (2024). Aided brand awareness of selected sexual wellness brands in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1490118/sexual-wellness-brand-awareness-uk/
Latana. "Aided Brand Awareness of Selected Sexual Wellness Brands in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490118/sexual-wellness-brand-awareness-uk/
Latana, Aided brand awareness of selected sexual wellness brands in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490118/sexual-wellness-brand-awareness-uk/ (last visited July 27, 2026)
Aided brand awareness of selected sexual wellness brands in the United Kingdom in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490118/sexual-wellness-brand-awareness-uk/
